Facebook Profile? or Fan Page?

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Profile vs Fan Page

Profile: Need to accept friend request

Fan Page: Anyone can be fan of product or company

In reality, people can like something without permission. To advertise products or company, it makes more sense to make fan page rather than profile.

The 8 Success Criteria For Facebook Page Marketing

According to “The 8 Success Criteria For Facebook Page Marketing”, facebook page marketing must set community expectations, provide cohesive branding, be up to date, live authenticity, participate in dialog, enable peer-to-peer interactions, foster advocacy, and solicit a call to action.

Make unique URL for facebook fan page

1. You need to have at least 25 fans of your fan page to set up username

2. Access http://www.facebook.com/username

3. Select your fan page and set it up

* Caution: You can change your username only once. Think twice!

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