Profile vs Fan Page
Profile: Need to accept friend request
Fan Page: Anyone can be fan of product or company
In reality, people can like something without permission. To advertise products or company, it makes more sense to make fan page rather than profile.
The 8 Success Criteria For Facebook Page Marketing
According to “The 8 Success Criteria For Facebook Page Marketing”, facebook page marketing must set community expectations, provide cohesive branding, be up to date, live authenticity, participate in dialog, enable peer-to-peer interactions, foster advocacy, and solicit a call to action.
Make unique URL for facebook fan page
1. You need to have at least 25 fans of your fan page to set up username
2. Access http://www.facebook.com/username
* Caution: You can change your username only once. Think twice!